Cirsium Biosciences (formerly VecProBio) faced the challenge of rebranding to better reflect their innovative, plant-based gene therapy manufacturing method.
Logo, Branding, & PowerPoint
Faced with the challenge of finding a name and logo that truly connected with their mission, we conducted extensive research to determine the best path forward. The solution was to launch a new name and visual identity that better captured their commitment to democratizing gene therapy manufacturing.
This new brand identity was crucial in reflecting their innovation, energy, and positivity. Drawing inspiration from Scotland’s Cirsium Vulgare and the resilient California Thistle, Cirsium Occidentale, the new logo merges the flower heads of both thistles with a crown, symbolizing Cirsium’s strength and unwavering dedication to excellence.
Website
To effectively communicate the distinctiveness of Cirsium’s manufacturing technology, we developed a website that brought their revolutionary platform to the forefront. Using dynamic animations and engaging content, we vividly showcased their innovations. Custom iconography and graphics were seamlessly integrated to highlight the science behind their breakthroughs, transforming their digital presence.
Social Media
To boost engagement and attract attention from potential hires and industry professionals, we created a custom social strategy for Cirsium Biosciences.
By focusing on announcements, culture highlights, and educational content, we elevated their visibility, strengthened their brand presence, and drove significant growth in followers and engagement across all channels.
Additional Assets
Expanding Cirsium’s brand and creating a cohesive identity required the development of a diverse range of assets, including company merchandise and engaging stickers.
These elements work together to continuously shape and reinforce the Cirsium brand across multiple touchpoints.
Mural created and produced by Mindful Murals
