Elsie Biotechnologies, a disruptor in novel oligonucleotide technology, faced the challenge of needing a powerful brand that could honor their namesake, Rosalind Elsie Franklin, and effectively communicate their groundbreaking work. We addressed this by crafting a brand identity with strong, impactful graphics that resonated with their mission. Through strategic social media efforts and the development of key brand assets, we ensured that Elsie Biotechnologies' innovative platform was clearly and compellingly conveyed across all channels.