Elsie Biotechnologies, a disruptor in novel oligonucleotide technology, faced the challenge of needing a powerful brand that could honor their namesake, Rosalind Elsie Franklin, and effectively communicate their groundbreaking work.
Logo, Branding, and PowerPoint
Elsie faced the challenge of standing out in a competitive industry while staying true to its namesake, Rosalind Elsie Franklin. We tackled this by creating a brand that not only distinguished Elsie but also honored Franklin's legacy. The logo, inspired by Franklin’s groundbreaking double-helix discovery in Photo 51, became a powerful symbol of the company's innovative spirit and scientific roots. We brought all of this together to form an engaging pitch deck with dynamic visuals that effectively communicated Elsie’s pioneering advancements.
Website
Confronted with the task of effectively communicating their groundbreaking discoveries, we created a visually compelling website for them. This site was designed to showcase their science, team, and brand, ensuring Elsie's discoveries are represented with clarity and impact.
Social Media
To successfully showcase all aspects of Elsie, we created a comprehensive social strategy that highlighted their company culture, aimed at attracting top talent, as well as their conference participation and more.
Additional Assets
Elsie’s brand continued to expand with the addition of photography, stickers, and other assets, further showcasing their unique identity.
